So, your site is done and you’re ready to publish it. For this, you definitely need a domain and a hosting service. They are two main factors ensuring that your website is reachable on the internet.
Hosting
The larger the project, the more space and server resources it needs. You can have your own hosting on your home computer, however, Hamster does not recommend this option. Trust web hosting professionals who know how to take good care of your website server’s safety.
Domain
Make sure that you have the same domain from the beginning of your project. Any domain change decreases traffic to your website – that’s just how search engines work. You can get a free domain with a yearly web hosting package right here at Hostens.
My site is published online – what to do next?
Create content
Before creating your site, you probably thought about its subject matter. So, the first thing you should do once the site is ready is to make it complete – create content that can interest potential visitors.
For a start, you need to upload at least 30 articles to start generating traffic to your website. Make sure the articles are equally interesting to both search engines as well to your readers.
It doesn’t matter what you are going to write, the main thing is that the material should be high quality and unique! The best thing is to have the copyright for the website’s articles, videos, or even images. Do not be scared if you are not a creative person: you can use the services of various experts – copywriters, photographers, and cameramen who will gladly share their work with you or create unique pieces of work especially for you for a fair price.
You need to understand that the more useful information a site has, the more target audience it will be able to attract and retain. From the very first day, your project is launched, you have to start taking care of its content and this must be done regularly – this way you will benefit from it as the owner of a unique, high-quality website.
Social networks
As an entrepreneur, you already know that social media is one of the most powerful tools for building brand awareness, attracting new clients, and simply having a stronger online presence.
Facebook and Instagram presence can help you strengthen your brand, whether you are a personal trainer, a nutritional supplements company, a gym, a diet business, or do any other type of activity. To make the most of this opportunity, you need all-encompassing social media.
PPC
Paid advertising, whether on Google or on various social media platforms, can help you achieve your marketing and business goals more easily. In addition to driving traffic to your website, ads can also help you increase your conversion rates.
Brand awareness campaigns can help you strengthen your online presence by allowing your potential customers and buyers to become familiar with your brand.
Also, carry out a promotion through search advertising or contextual advertising. True, the cost of such advertising is comparatively high, whereas the benefits are rather short-term because as soon as the paid advertising period ends, the number of active visitors on your site also drops sharply.
SEO
Use competently internal and external SEO optimization. When it comes to internal optimization, it’s not too complicated – all you need to do is to monitor the performance of your site, the cyclical nature of all mechanisms, and the quality of the content that will appear on the pages. After all, the point of internal optimization is to make sure that your site is ready to be launched, understandable, convenient and useful to visitors, and acceptable to search engines.
One important thing to remember: if you want to increase the ranking of your site in the eyes of search engines, you will inevitably have to purchase links and place them on popular Internet pages.
Eliminate duplicated pages
This is a fairly common mistake, especially among those site owners who create their projects mostly (or entirely) on their own and do not use the services of webmasters who could point out possible shortcomings and troubleshoot them. It is necessary to check if there are no duplicate pages from time to time – because of such a mechanical error, the entire website may lack traffic as search engines get lost among duplicate pages.
It’s a good idea to start with eliminating all technical issues first and then move on to removing the indexing of tags, catalogs, and archives on your portal to prevent the appearance of duplicate pages and materials.
Site indexing
This is probably the easiest process for a site owner. You need to be complete it once. Indexing is a kind of notification to Google search engine that a new decent site has appeared on the network. To perform indexing, you need to follow this link:
https://developers.google.com/search/docs/guides/intro-indexing
If you have just decided to create your own website or have already created it and now you’re not sure what to do next, the main thing is to know that the bulk of the work related to its development and promotion is still ahead of you.
Do not make the most common mistake – do not stop at the initial stage, because if you do so, the site will simply get forgotten and become uninteresting for visitors, search robots, and eventually to you. Successful sites that bring their owner’s large monthly income are in constant development. They are replenished with content, hold attractive promotions for visitors, receive heavy traffic – and all this is thanks to the tremendous work that their owners do. This means that in the end, only you yourself can decide the fate of your site. You can make it famous and profitable if you put some effort into it: hard work and sufficient financial investment.
